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Apple TV+ vs YouTube Premium: Global Price Comparison

Across 41 countries where both services have pricing, Apple TV+ is cheaper in 6, while YouTube Premium wins in 31. 4 countries have the same price.

Average price difference: $1.90/mo (YouTube Premium averages $7.42 vs Apple TV+'s $9.32)

Head-to-Head by Country

Apple TV+ Wins
6
14.6% of 41 countries
YouTube Premium Wins
31
75.6% of 41 countries
Ties
4
9.8% of 41 countries
🇸🇰Slovakia
Apple TV+
$10.99
9.99 EUR
YouTube Premium
$5.49
4.99 EUR
YouTube Premium Wins
$5.50(50.1%)
🇨🇦Canada
Apple TV+
$11.09
14.99 CAD
YouTube Premium
$5.91
7.99 CAD
YouTube Premium Wins
$5.18(46.7%)
🇺🇸United States
Apple TV+
$12.99
12.99 USD
YouTube Premium
$7.99
7.99 USD
YouTube Premium Wins
$5.00(38.5%)
🇦🇺Australia
Apple TV+
$10.71
15.99 AUD
YouTube Premium
$6.02
8.99 AUD
YouTube Premium Wins
$4.69(43.8%)
🇩🇪Germany
Apple TV+
$10.99
9.99 EUR
YouTube Premium
$6.59
5.99 EUR
YouTube Premium Wins
$4.40(40.0%)

Biggest Price Gaps

Where Apple TV+ Wins

🇪🇪
Estonia
$10.99 vs $13.74
🇨🇭
Switzerland
$12.54 vs $13.68
🇧🇿
Belize
$6.99 vs $7.99
🇰🇾
Cayman Islands
$6.99 vs $7.99
🇸🇻
El Salvador
$6.99 vs $7.99

Where YouTube Premium Wins

🇸🇰
Slovakia
$5.49 vs $10.99
🇨🇦
Canada
$5.91 vs $11.09
🇺🇸
United States
$7.99 vs $12.99
🇦🇺
Australia
$6.02 vs $10.71
🇩🇪
Germany
$6.59 vs $10.99

Regional Pricing Strategies

Both services use location-based pricing strategies, adjusting prices based on purchasing power parity, local competition, and regional licensing costs. This comparison shows how Apple TV+ and YouTube Premium approach different markets differently, with varying price gaps across regions.

Apple TV+

Average price: $9.32/mo across 41 countries

Wins in 6 countries (14.6%)

YouTube Premium

Average price: $7.42/mo across 41 countries

Wins in 31 countries (75.6%)